The Center for Media Research reported that the Monday after Thanksgiving, dubbed "Cyber Monday" is the online retailers' version of Black Friday - their sales increase substantially on this day, ushering in the holiday shopping rush:
"Experts believe that an increase in web traffic could stem from the fact that consumers may have faster or more secure Internet connections at work and choose to shop there, or that they were unable to finish all of their shopping over the Thanksgiving weekend. Analysts also expect many consumers to shop on Cyber Monday from home after work or when their children are sleeping. Regardless of the reason or the time of day, 43 percent of online retailers plan to offer special promotions and discounts on Cyber Monday, according to an eHoliday Mood Study, Deals will range from free shipping to gifts with purchase to percentages off."
But there really were no compelling sales today- especially nothing better that the sales offerings from last week (at least none that prompted any interesting email alerts into my inbox or that I came across while clicking through to my fave sites).
The study also revealed: "more than half of young adults 18-24 (51%) and nearly half of those 25-34 (49%) will be shopping online during work hours."
No surprises there.
Most interesting part of the survey, in my opinion, is: "men (42%) are more likely than women (32%) to shop at the office."
Is that because electronics, traditionally a male category, are less important to see in person than clothing (the predominant female category) where trying on, feeling fabric and fit are essential to the shopping process?