This product launch for Sebastian’s new hair care line, Evokativ, was not so much a runway show as a three Act performance, in which professional dancers opened each Act with a ballet, jazz and tango, each followed by a progression of runway models with hair styled to evoke a specific theme: intimate, alluring and provocative. The concept was to parallel the fluidity of the dancers with the movement and texture of hair that is styled to flow and retain its style without being stiff. The show was beautifully executed and captivating to watch, and the goody bag of over $100 worth of hair products is sure to win over the stylists and press in attendance.
-Ali
Take a look at the photos from the Sebastian Evokativ fashion show.
PD