NYC Fall Fashion Week: Jeremy Scott

Mouth-watering. Refreshing. Satisfying.

In his collection, entitled “Eat the Rich”, Jeremy Scott served up a helping of tongue-and-cheek humor, with a side of pajama party and tall order of childhood nostalgia. He left us craving for more of his wit and absurdity, showcasing a collection with a message of social commentary that, while not explicit, was still significant: the wealthy revert to the childishness of a consumption-driven lifestyle, epitomized by the candy-crazed, junk food obsessed subcultures of Halloween and McDonalds.

The daywear featured fabrics of pajama-like material with iconic prints such as red and white stripes, shifty eyeballs, alphabet letters and the candy motif from Halloween trick-or-treat bags. The jewelry was absurd in its large size and texture, evoking both children’s costume jewelry as well as the plastic fake food of a Fisher Price kitchen set.

While the daywear was effective in its message, the eveningwear excelled in its skillful execution. The link between food and sexuality was expressed overtly in such embellishments as ice cream cones for breast cups (an association that is inherently childish, yet undeniable).

A dress with matching gloves made completely out of pasta, as well as an evening gown whose substance perfectly mimicked pudding were remarkable simply in their realization.

The most effective design, however, was the one that closed the show: a dress designed to resemble a pizza, with a pepperoni/olive print and circular cut with thick piping to resemble the crust. The food-as-clothing concept was subtler than the other designs, allowing the viewer to realize what the dress is meant to evoke only after a slight moment of contemplation, creating the opportunity for a laugh-out-loud, inside-joke-induced chuckle.

-Ali

Related

• What are you doing for Halloween?
• Karen Sabag at New York Fashion Week
• Fashion Industry's Grade to Lohan's Ungaro: Fail

• No Comments »