Artistic Impulse Finds its Way into Fashion Advertising

Most fashion ads are so bland, lacking any aesthetic creativity: typical-looking model stretches out along velvet chaise in cleavage-bearing dress, looking into camera.


This Gucci ad, however, is captivating. At first glance it may seem like another look-at-the-bag ad, and on a basic level it is, but when you look a little closer, there is a lot more going on. And the inevitable question is: what the hell is going on? How have these two women ended up with their legs in that position? Have they bumped into one another (which would create a very awkward image up top), or is something more mischievous going on beyond the scope of the camera lens?

Speaking of mysteries and bags, take a moment to enter our One Year Anniversary Gift Bag Giveaway, whose enigmatic contents (trust me, they are good) will be divulged over the course of the month.

One Comment

  1. April 4, 2006 at 6:06 pm | Permalink

    You are right. That is indeed a very intriguing ad. It makes me wonder what the rest of the picture looks like. And the ad also brilliantly sells the shoes. The position effectively gives us 3 different angles of those platforms and they all look darn hot and not awkward or uncomfortable in the least-as one would imagine such an awkward position would cause!

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