21st Jun 2006
TopShop moving across the big pond!(?)
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The New York Times reports today that TopShop, the UK store that we have been pining for to make its way over to the States, is scouting out space for a flagship store in Manhattan, and that the store could open as early as next spring.
Unfamiliar with Topshop? Some excerpts from the Times do a good job at explaining why, when Topshop opens stateside, you will not only be familiar, you will be a devout worshipper and incessant frequenter of its endless racks…
Topshop targets customers who are “knowledgeable and demanding, with a near insatiable appetite for novelty and a bargain.” …um, yeah, that would be us.
“At peak shopping periods, the Topshop at Oxford Circus ferries in goods by the truckload, with two to three deliveries of fresh merchandise a day and 7,000 distinct looks each season.” …even though everyone is shopping there, no one ends up wearing the same thing. Perfect.
“By keeping manufacturing runs limited, Topshop has created what Ms. Shepherdson calls a ‘dynamic of desperation,’ that has customers feverishly zooming in on sought-after items, enticing them to visit all the time.” … we at Papierdoll do not advocate shopping with desperation or under the pressure to buy something because it won’t be there anymore (remember, the shelves will always be restocked with more gorgeous designs, and if you miss it now something equally as fabulous will literally materialize), but the business model, from a retail perspective, is genius, and can work in the consumer’s favor if you go in with a cool head and discerning eye.
It’s European style, inspired by the runways, but with a touch of timelessness as well. Basically, Topshop is like Zara or H&M, but with an even wider array of choices at a quicker turnover rate and with better quality (and thus, slightly higher price points).
Still need convincing? Here are some selections from TopShop’s online store (which is much more limited than what you would find in store).
Mac Style Shirt Dress, £55 (~$101) and Short Sleeved Wrap Top, £28 (~$52)
Crinkled Effect Camisole, £22 (~$41) and Premium Short Sleeved Blouse £30 (~$55)
And now the real question becomes: where on the island of Manhattan will they put it?
Posted by Ali @ 8:26 am
June 22nd, 2006 at 12:25 am
I was very surprised when I found out we have TopShop here in Singapore but not in the States(snob), but all I have to say is, after buying my very first blouse from the store a few years ago, I’m a devotee to them. Check out Miss Selfridges and Dorothy Perkins too, these two combine with TopShop makes a very happy shopping experience for me anytime.
PS: Love your blog
And hopefully Manhattan gets its own TopShop soon!