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New York Fashion Week Spring 2007 Wrap-Up: You know you’re in it for the swag
So, another fashion week, another swag post. In keeping with the tradition of spring being the lesser important of the fashion weeks, the swag count this cycle was a little less than last time (at least, we hope that’s because of the seasonality), and the press bag was much less exciting than last season (what was up with the sexual stimulation lotion in this year’s bag?). Still, our (well, my) estimated swag grab is just above $450, making all that waiting in line worth while.
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How to Score Swag…
If you are just in it for the swag (or if the swag will be the deciding factor in which shows you attend), here’s the lowdown on picking the shows where you’ll score the best goods:
Find out who is sponsoring the show
Smaller names=bigger gift bags
Park your ass in a seat
Leftovers are for the taking, but please have some swag dignity
So, what’s in our swag bag?
Also… lots of Altoid gum and mints, gourmet popcorn and several nail polishes from People’s Revolution shows… it was pretty funny to see people at these shows scooping up extra bags just to realize all they got was popcorn and a Budweiser pamphlet.
And that is how we do it.
ALI MANNING
ali-manning