of the makeup artist who shapes it. Witness this amazing model transformation:

Now let me comment on this if I may. When we have our Papierdoll photoshoots, models come in looking like girl on the street you would not notice but for her height. Then our hairstylist and makeup artist spend about an hour and a half (most times more) and voila, you have a beauty.
Think what you will about the Dove campaign, but if there ever was a case for truth in advertising, this is it.
via: Boing Boing