23rd Oct 2006
Stirring up lust on and off the screen
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While watching the Project Runway finale, I’d taken a trip to the little girl’s room during a commercial break and when I returned, my friend had paused and rewound her DVR to replay–not a designer freak out or Tim Gunn witticism–but an ad. Isn’t that what DVR was meant to avoid?
She had a look of shock on her face. “You have to watch this ad, I didn’t know they could put that on TV.” Lo and behold, the racy Bluefly ad (which I’d seen on the site)… girl gets dressed for a night out, and let’s just say she doesn’t make it out.
At the end of the ad, she said, “Isn’t that a bit… shocking?” I kind of shrugged–we all know the web is more edgy, perhaps its a bit of a juxtaposition to have that transferred onto the traditional boob tube screen.
But the ad accomplished its intended effect: after a moment of pause, my friend said somewhat sullenly, “All I was thinking as I watched it was, ‘I want that life.’” Ah, the concept of advertising will never change, no matter how many mediums it crosses.
Posted by Ali @ 12:49 pm
