PapierblogDigital.Fashion

I’m still scarred from the debut of Stella McCartney’s H&M collection. I sauntered into the H&M in central DC (Washington, DC, the capital of we-haven’t-heard-of-any-fashion-designer-under-50), expecting to waltz away with bags full of bloussons and tuxedo jackets, and found it completely ranksacked with only a couple tee shirts and metallic jumpsuits in XL. I’ve wised up this time around.

Viktor and Rolf, high off the uber-publicity from their ballroom dancing, champagne flowing fashion show, are debuting at H&M on Nov. 9 (two days after election day-which will you be getting up early for?).

As Rachel Doddes illuminated in a recent WSJ article, V&R’s profit margin lies on the launch of their new fragrance and their H&M diffusion line. It’s a pretty interesting phenomenon–designers throwing million dollar fashion shows to court the customers of a store that sells their designs for one-tenth of the regular price tag.

Anyway, the collection stays true to Viktor and Rolf’s signature, while also incorporating the street ready-to-wear aesthetic of H&M.

Wanna make standing outside for three hours in the morning cold to be two hours late to work worth the trouble? Show up early, buy 5 of each item and sell it on eBay.