The TOPSHOP Advantage

Even if the UK’s cutting-edge Topshop doesn’t launch here in America, the fashion megastore’s Style Advisor Service should be on the minds of retailers worldwide. Topshop’s offer stands unmatched next to anything I’ve ever seen in the States. Their professionally trained stylists transform an ordinary day of shopping into a fashionista’s dream:

Step 1. You’re prepped with a style advisor on your measurements and personal tastes.

Step 2. Either walk the shop floor with an advisor as your guide, or let them dictate which outfits would suit you best while you hang back.

Step 3. Take as much time as you need to try on, twirl, reevaluate — with your advisor by your side of course.

It’s as though you’re hitting up the perks of a personal shopper at Barneys or Bloomingdales, only there are NO obligations and NO fees. Topshop will even make house calls, dropping by your home or office to do your fashion bidding. It’s not surprising that with services like these, Europe remains the most style-conscious region of the world. Now if only America could add fashion awareness to its list of priorities…

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