28th Feb 2007
The Patricia Fields/Payless/H&M/Target Question
“But their shoes are so ugly,” said an editor at Papierdoll. Not any more apparently. I looked at the news of Patricia Fields coming to Payless in two ways coincidentally.
a. The trickle of high end designers creating for big box retailers and certain speciality retailers (H&M/Payless) is starting to turn into a flood. I see it as similar to a high brow actor cashing in on a movie that appeals to the masses.
b. I wonder - and I guess this is an open question - if designing for these retailers diminishes the designer’s standing in regards to the upper crust, high end customers, aspirational buyers? I still covet Stella McCartney’s ENTIRE line after the H&M showing. I may actually covet it more as a result of her selling at H&M.
Posted by Eva @ 8:46 am
