Of course, it is ideal that all these bags be made of eco-friendly materials, but if marketed right could be a great trend for America. I hope it sticks.

The post above by Ania has some beautiful bags for a much more reasonable price.

I’m just sad I didn’t think of it first!

These bags are stylish, strong, lightweight and fold for storage in that other more expensive bag. You can use it for groceries and shopping at your local boutique.

I make these bags in San Francisco, with local labor. I love fashion and a clean environment, so these bags are the combination of both of my passions. Hope you enjoy them ladies.

Here’s an interesting thought, Eva: there is a bag company called Entermodal that set out to build the most sustainable bag business. They considered canvas, but eventually decided on leather. The main reason? It lasts the longest. They found vintage leather doctor bags from 1850 and decided that they want to make a bag that will last 50 years with the thought that all of the environmental costs that go into making one bag would only have to be incurred once every fifty years, rather than once a year. They don’t make shoppers, but it’s an interesting consideration.

Hell with it. I’m just going to sew massive pockets into all my dresses and shove the groceries in there for the trip home. Beat that.

That said, I love the idea of bringing your own grocery bag to the store. Can’t go wrong with a monogrammed L.L. Bean tote. Crisp, clean and classically preppy.