Ok.. we get it

I can’t remember where, when and how so I will start with “awhile back.” Awhile back the CEO/amateur photographer of American Apparel said that he wasn’t interested in photographing young-looking women so that it would be borderline kiddie porn. What he was really interested in doing was pushing the envelope and making beautiful ads. Yes, the CEO shot some of the ads himself. And I am dying to show link to the quote. So take the paraphrase for granted. We Americans are a little too stiff for CEO Dov Charney, so when American Apparel wanted to debut the ads they really wanted to put out, what did they do? They did what Carine Roitfeld has said gives French Vogue a leg up creatively on American Vogue, they showed tits. But that would be way too simple. So Charney I am guessing decided it would be ok to show someone who looks underage kinda, sorta naked.

Where am I going with this?

I love and hate American Apparel ads. But this one, I am thinking kinda, sorta goes from cute kitsch to way beyond tacky. My take on it is, alirght, we get it, you’re doing the whole 70s, quasi-porn, drug-induced, exploitative lifestyle thing. Thank you, can we move on?

Posted by Eva @ 6:13 am

7 Responses to “Ok.. we get it”

1. Celebrity Gossip, Celeb News And Fashion Tips : hercast.com » Ok.. we get it Says:
   June 11th, 2007 at 7:30 am

   [...] post by Eva [...]

2. Gala Says:
   June 11th, 2007 at 7:33 am

   Yeah, creepy. Not a fan. It’s not that it’s distasteful, it’s just that it doesn’t look good.

3. s Says:
   June 14th, 2007 at 3:16 pm

   that photo, i believe, was shot by yonehara yasumasa who does all the photos for the japanese catalogues. he is a great photographer known for shooting vivid and natural pictures of young japanese girls, sort of in the vein of araki.

4. Fashion News: Weekly Blog Round Up! Says:
   June 15th, 2007 at 9:35 am

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5. FashionNewsSite » Fashion News: Weekly Blog Round Up! Says:
   June 15th, 2007 at 10:48 am

   [...] Papierblog looks at American Apparel’s infatuation with the underage set. [...]

6. FashionNewsSite » Web Snob Weekly Roundup Says:
   June 15th, 2007 at 4:49 pm

   [...] Papierblog looks at American Apparel’s infatuation with the underage set. [...]

7. FashionNewsSite » Hot Roundup: Fashion + Lifestyle Blogs, Weekly Hot Picks Says:
   June 16th, 2007 at 9:58 am

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