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13th Jun 2007

Vera Wang for Kohl’s

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Vera Wang for Kohl's

With all the talk over the last nine months or so about Vera Wang’s upcoming collection for Kohl’s, I’ve pretty much shrugged off the topic. I’m so ambivalent about top-end designers creating mass-produced lines, that I decided not to get involved this time. After all, look at Target: Isaac Mizrahi has become a genuine bore, and Proenza Shouler had potential, but the cuts are all wrong. I didn’t expect much out of Vera (or anyone else making the same attempt for that matter), but I was happily proven wrong after seeing the collection for myself. None of the pieces will blow you away, but the combination of chunky knits, simple silhouettes and classy-looking accessories will fit right into Fall trends. Overall, the collection has a lot of promise — even if it is for Kohl’s.

Posted by Caroline @ 5:00 am

4 Responses to “Vera Wang for Kohl’s”

  1. Malissa Says:

    They may approve the designs but what happens in production for the masses and grading to drop waste is out of their control. If your buying it fror the name, your not going to get the look from the ad and fit, period. Quality is out the door, but most mass consumers don’t know what quality is any more.

  2. Caroline Says:

    I completely agree, quality is definitely lost on the average buyer. When you buy something so mass-produced, you have to accept the fact it’s not going to last. As for fit, that’s one of the reasons I really like this line, because some of the accessories are really great, and don’t necessarily require the perfect cut that a dress might to look stylish for a season or two.

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