YSL takes a contrarian point of view in their Fall 2007 campain. Similar to Marc Jacobs’ rough edged look, not necessarily amateurish but unpolished. We think that’s a great thing. The uber polished look doesn’t reflect how anything will appear on the socialite going to her socialite event. You can contrast that with the super done up ads from Dior last year and see that designers are more content with being tastefully gruff. Witness the Dior ad below for the Winter 2007 season:

[tags]YSL,Ad whore,Fall2007[/tags]