What Will Hussein do at Puma?

Really wondering how Hussein Chalayan can help out Puma. While I am very familiar with Chalayan’s successful and storied career, I’m wondering exactly internally and now via this blog for world to see what he can do to add to Puma’s flair for the fashion/athletic dramatics. It’s not that I question his skill, far from, I just wonder if this is a perfect fit. Alexander McQueen for Puma made obvious sense. It was a no-brainer. But hindsight affords us the luxury of making those kinds of assertions.

The reality is that you never underestimate the genius of Puma’s CEO Jochen Zeitz (remember he brought in Jil Sander in the early 90s to help turnaround the brand), who went from taking the helm at an essentially dead brand to creating what’s now arguably the top athletic/fashion/lifestyle brand. But businessspeak aside, one look at Chalayan’s fall collection and the questions of will it work start to melt away. There’s already this athletic, taut look in his Autumn/Winter 08 collection.(see below) and here:

It’s pretty, it’s nimble, free flowing all at the same time. Puma in the hands of Chalayan is going to be a thing to be behold and the excitement is more than justified.