Though a new denim company comes out almost as frequently as a sexual revelation in New York’s political hierarchy, this company is not so new. Their popularity is completely warranted though as the name is oh-so-cool. Acne Jeans, a transplant of Sweden (you know, the Jetta, ABBA, IKEA) has come out with a line totally worthy of a Tuesday mention. They’re as comfortable as a form fitted leather glove with some sort of cashmere on the inside (not the jean, the glove). They started in 1996 doing consulting work, they then designed 100 pair of jeans and gave it to their friends. Exactly an hour (not quite) later everyone and their half-uncle came knocking at their doors for more jeans. And faster than you can say Mo’ Money, Mo’ Money, Mo’ Money, their jeans were a hit. They’ll set you back $300, but hey what’s $300 between friends?

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