Let Apple be your Muse

For the aspiring designers that are running into design-block (the equivalent of writer’s block, get it?) This Duke University research may actually help on your way. Already known for the bastion of all that is cool and hip, Apple is now the muse of all the creative types. Simply looking at the logo breeds thoughts of creativity according to the Duke University study. Here’s a bit of the findings from the research:

The team conducted an experiment in which 341 university students completed what they believed was a visual acuity task, during which either the Apple or IBM logo was flashed so quickly that they were unaware they had been exposed to the brand logo. The participants then completed a task designed to evaluate how creative they were, listing all of the uses for a brick that they could imagine beyond building a wall.

People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. In addition, the unusual uses the Apple-primed participants generated were rated as more creative by independent judges.

via Gawker

Posted by Eva @ 7:10 am

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