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April 2008
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John Varvatos Goes to CBGB and Closes the Show

John Varvatos

The punk rockers are going to be ultra pissed when they read this one. John Varvatos pitched his tent at the former CBGB on the lower east side. He basically cleaned up the unsavory elements, the spiked hairdos, the spiked leather bracelets and the doc martens. The store opened this past Monday with items that cost more than most punk rockers could afford. Varvatos though wanted to keep the spirit of CBGBs alive and did only minimal changes to the interior. Indeed he tells MTV that he

“really wanted this space to be a very cultural space, and by that I mean I want anybody to be able to walk in off the street and really sense the history that was here, I wanted you to walk into the space and think it’s not a commercial space and feel like it’s about music, that it’s about art, that it’s about rock and roll. We wanted to marry history, rock and roll and fashion. What we’ve created is a unique environment and a unique cultural space.”

Read the full article here (MTV.com)

Eva

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  1. Anonymous says:

    For all you John Varvatos fans…
    Gilt Groupe (Invite only site providing members access to Men’s and women’s coveted fashion & luxury lifestyle brands- up to 70% off- exclusively online)…is now launching a Men’s Category!

    Kick starting with a John Varvatos sale on Wednesday April 16th (70-75% off retail)! Immediately followed by:

    Hickey, Friday, April 18th
    Dolce & Gabbana, Tuesday April 22nd
    Lambertson Truex, Thursday April 24th

    Many more impressive men’s brands coming up so keep your eyes peeled. Full collections of merchandise are always available at the start of the sales (12pm EST). Given the short sale windows (each sale is just ONE DAY ONLY), the unique merchandise does sell out so you better hop on early!

    As such, I would like to invite you to the sales in advance (as well as to join Gilt Groupe) by selecting the following link: http://www.gilt.com/access

    Once you have registered, Gilt Groupe will send you a reminder an hour before each sale begins so no panicking…Happy Shopping!!

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