There’s a reason why designers, retailers and the like go for celebrities in their advertising. They sell clothing. Moreso than models, (unless the model is a supermodel celebrity), they just have that certain cachet that you can’t get by putting an unknown in your ad campaign. Enter Eva Longoria once again for Bebe’s new ad campaign. The recent Mrs. Parker’s campaign for Bebe debuted recently to eye opening magazine readers everywhere. With less not an ounce of fat per millimeter, Longoria’s swim ad may single handedly be the reason why women will have a whole new set of body issues to deal with come the summer.