The Gap ads are flying all over the fashion internet. The collection of white shirts unleashed on unsuspecting visitors is from Gap’s collaboration with the finalist from CFDA. Included are shirts designed by soon-to-be, if-not-already icons Philip Lim, threeASFOUR, Michael Bastien, Band of Outsiders and Philip Crangi. While the Old Navy stores are seeing declines in sales for being thought of as way too fashionable, Gap fears that not one bit since they’ve gone in that direction before. Besides, that glaring problem, the collection is definitely a must have as the white shirts all have their own distinct design direction. If Gap was looking to differentiate some of their vanilla offerings (excuse the play on words) this is the way to do it. See the complete collection and interviews here.