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The Big Picture
The Sex Drink

The Sex in the City ads are effing everywhere. It is inescapable. There’s absolutely no way you can hide from it. They are now forever part of the fashion ethos online. The same folks that went to see Devil Wears Prada will be dragging their boyfriends to see Sex in the City and ogling some male character. Last time it was Adrian Grenier, this time it may possibly be a tossup between Chris Noth and that guy who plays Smith… What’s his name again?
Vitamin Water is apparently passionate about Sex in the City as well. To that end they have teamed up with the HBO for some sort of Sex in the City promotion. The interesting thing is they are giving a lucky winner the chance to fly to New York and attend the premiere. Imagine rubbing elbows with SJP and Mathew Broderick in tow…Are you swooning yet? More info here.
Eva