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The Big Picture
Chanel goes Tautou
Get used to no longer seeing Nicole in ads like this for Chanel. She was dumped for the cuter in a french sorta way Audrey Tautou. Remember Audrey as Amelie…in Amelie? Apparently Chanel went for the younger, less pregnant and more French actress. In the wild and wacky world of fashion advertising and branding, it somehow makes sense that Tautou fits the mold of Chanel. She has a sort of retro visage, while resembling Madame Coco, if only slightly. This changing of the Chanel guard happens in 2009 and there’s some excitement in regards to her fronting the campaign specifically because she will be working on a commercial that was also directed by her Amelie director Jean-Pierre Jeunet.
Eva