Valentino for the Masses
Sometimes you can see a mistake coming two or three miles down the road. There are plenty of ways to stop it, but for some reason, the accident is unavoidable. At first glance an idea like affordable Valentino seems like a great one. Everyone wins yay! Then you start to think, hey… isn’t the whole point of the big V in fashion is that not everyone can have something, anything Valentino? So when new CEO, Stefano Sassi told WWD that:
“The only way to woo a trendier and more price-conscious clientele is with younger looks with more accessible price points.”
The eyebrows on this side raised a bit questioning the wisdom in what Stefano was saying. While it’s all but certain that Valentino won’t be near Wal-mart or Target anytime soon, one has to wonder exactly what he means when he says he wants to woo trendier and more price-conscious clientele. He can’t possibly mean taking the brand downmarket…unless that is exactly what he means and soon we’ll be seeing Valentino items…gasp… of the rack. You can almost see the petitiononline.com petitions going against this now.
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