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The Big Picture
Sharapova the Fashion Line
There is no shortage of celebrity wear in this day and age. The celebrities and their fabulous clothing is everywhere. You cannot deny the influence of celebrity on getting a line to sell. That is until you look at Heidi Montag and Victoria Beckham. That’s when a pattern starts forming. Maria Sharapova though is looking to not have what happened to them, happen to her. Her fashion line according to The Daily Mail is different because it’s not a collection of what she has in her closet. You know, that oft-repeated line from celebrities “gosh, I just looked in my closet and thought, I can do that but better, what if I added a cinched waist..” Ugh.
Her line with Sony Ericsson combines chic colors, styling and functionality with the modernity of a 21 year old. How in-depth she went into actually helping the design is a bit of a mystery, but comparatively speaking, Sharapova’s line seems much better positioned when compared to Madame Montag..
Eva