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The Big Picture
Weatherproofing your fashion
Summer in New York City has proven to be a bit harrowing on the weather front. The day always starts out sunny enough and somehow someway the rain manages to creep in out of nowhere. Received an e-mail recently from a company that is putting the fashion back into rain wear and had to share. Weatherproof® Garment Company had the audacity to send five gorgeous women into the streets of Manhattan in slick red raincoats made by David Peyser Sportswear. This simply wonderful PR stunt highlighted a really innovative product and in turn brought the cameras out as Manhattan onlookers reveled at the models and bright red raincoats. This is how to do fashion PR folks, a great product and an outlandish launch.
