If you’re wondering why Zara’s no.1 beating out the Gap look no further than this coat:

Here’s a quick message to Gap, find yourself and quickly. Banana Republic is doing well because there’s some sort of rhyme and reason to the brand. I know what I am getting when I walk into a Banana. When I walk into a Gap there’s no telling what will show up. I kind of like doing that weird thing where I associate names with certain types of things. For example, Coca-Cola is a brand of soda. It usually is thought of as THE brand of soda, no offense to Pepsi. Zara is international chic. Intermix has a flavor very similar as well. Gap is…

If someone from Gap is reading this, this just the lowly opinion of a blogger, but a loyal shopper who has helped contribute to Zara’s win streak.

online: Zara overtakes Gap