Burberry Prorsum moves Spring 2010 to UK for 25th Anniversary of London Fashion Week

Burberry Prorsum, which usually shows during Milan Fashion Week, will be returning home to the UK for the Spring 2010 celebration of the 25th Anniversary of London Fashion Week and the British Fashion Council.

Burberry will also host an event at their new London headquarters after they close LFW on September 22.

“London is our home — it’s the heart of this global luxury brand and the center of all our creativity,” creative director Christopher Bailey told WWD.

“We are so excited to be showing during London Fashion Week and particularly to be part of its historic 25th anniversary,” Bailey said. “We are incredibly proud of our Britishness and this is really a wonderful opportunity to celebrate that in our home city.”

Burberry is so British, it’s always been kind of strange that Prorsum showed in Milan. I’d like to see this be a permanent change, but I doubt it will be.

[Source]

Tags: 25th Anniversary London Fashion Week, Burberry, Burberry Prorsum, Burberry Prorsum Spring 2010, Christopher Bailey, London Fashion Week

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