1. karim4

Beik is where it’s at.

Written By , on June 20, 2009


Look book: Photography by Anne-Marie Michel. Styling by Aradia Crockett. Model-Lawrence at Oxygen Models. Grooming by Caryn Hablutzel

London based Karim Abu-Ouf introduces his new menswear label: ‘beik is a line which aims to show where East meets West, and the overlap between the Western and Eastern cultures. It draws its inspiration from the respective people and places, fused with a modern influence to create what has come to be known as the distinctive image of beik.The highest craftsmanship, the lustrous Egyptian fabrics, the traditional tailoring and the modern day style are the distinctive features of each beik garment.’

I worked styling beik‘s first look-book and was hugely impressed with the quality of the fabrics, the cut and the style. Look out for this label- it is most definitely going places…xx

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