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July 2009
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Pringle loves Tilda

Tilda Swinton is one of my FAVORITE actresses, partly for her talent but mostly for her avant garde style and androgynous looks which she worked to great effect in the film, “Orlando”, playing a character who changes from male to female (rent it!). 

tilda_swinton_sandra_backlund

 

The point of of this post is that she has been tapped by the British label Pringle to be the new “face” of the brand.  For those of you who aren’t familiar (I wasn’t) Pringle Of Scotland is one of the oldest luxury brands from the U.K.;  It was founded in 1815.  Pringle’s silhouette veers away from body con, with boxy cuts and slouchy wrap sweaters.  The designers use feminine fabrics (chiffon, et. al) with a mostly neutral palette.  The most recent season seems to favor the blouson and shift with strong, geographic prints.  Despite its age Pringle is definitely making an effort to stay modern, which is further evidenced by their choice of principal model.

Tilda is set to Model BOTH the men’s and women’s collection and is also listed as a collaborator for the spring 2010 campaign.

Marisa Swanson

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