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August 2009
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Rodarte's line for Target to hit in time for holiday

Rodarte

I know what’s going to be on my Christmas list: probably everything from Rodarte’s mass market line for Target’s Go International series. The designers have just announced that their line will debut Dec. 20 and I couldn’t be more excited – tis the season for knits, afterall!

“What you’ll notice is an amazing eye for detail,” Joshua Thomas, a Target spokesman, told WWD. “It’s very feminine, yet very modern. The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering.”

The line will consist of 55 pieces and will be priced $9.99 to $79.99. Sure to be a hit – “a variety of great holiday dresses.” Yes, I may have squealed.

Andrea Kiliany Thatcher

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