No matter what you think of the collection after a runway show, look book or press preview, the best ad campaigns show you the fashion in a new and exciting way. They can draw your attention to a brand you normally aren’t remotely interested in or turn you off of one of your favorites. These are some of our favorite ad campaigns for Spring 2010.
Above you’ll see Lara Stone – one of my current faves, the more she talks the more I like her – shot by Steven Meisel for Louis Vuitton. I’m sorry, I just think a real model does it better than Madonna. And I like how the brand sort of known for pulled-together chic is used in a really bohemian way here, surely to tie in to their travel heritage. See more campaign images and behind the scenes beauty photos here.
Luxury houses are certainly trying to play down the… well, luxury in the current climate, because Hermes is another brand that goes all “oh we’re just about bright colors and braids and a young Karlie Kloss!” in their spring 2010 campaign shot by Paolo Roversi.
A little more city chic is Prada’s ad starring Rasa Zukauskaite, also photographed by Steven Meisel. Refinery 29 calls it the campaign “Most Likely to Incite Us to Buy a Questionable Shade of Lipstick.” It seems like a small thing, but I like how we see the front and back of the garment. And it just looks fresh and fun for a new season.
I’m not even that big of a fan of this Lanvin ad starring Jamie Bochert. (Guess who shot it! Yep! Meisel.) But everyone’s making such a big deal about it I felt I should include it as it’s sure to be one of the definitive and most-remembered campaigns of the season.