I’m not sure which I am more excited about, free shipping at ASOS.com or their fall preview lookbook. Probably the lookbook since a little handbag shopping has wiped out my fashion funds for the moment. But who knows, the free shipping and returns deal is billed as “limited time only,” but no end date is given. So maybe I’ll get to partake by the time I’m ready to snap up some of these fall fashions. Their US stand-alone Web site launches in September. The language will be Americanized, service messages will be U.S. specific, features on the site will be locally relevant, and there will be a US customer service team that will offer a 60 minute response time.
The Fall/Winter 2010 Collection is designed to “mix and mess” with lots of layered styles that combine feminine fabrications with structured silhouettes. Without further ado, more images from the lookbook.