I am going to squeeze this Pre Fall post in just before the Fashion month kicks off in NY for AW11. I know other fashion weeks are happening, and I am not discounting them but me being a tad traditional, and plus I don’t think I can keep up with them all as I have a team of, well, 1, I stick to the fab four. I visited the Louis Vuitton press office in London yesterday to have a peek at the Pre Fall 11, and was not disappointed.
The fabulous 20′s of PG Woodhouse and Jeeves and Wooster sprang to mind as I saw the beautifully constructed luggage, elegant cashmere separates, wide legged trousers and suiting. Nothing dull here, but a refined quality, which you know you will always have at LV. The evening looks leapt into the fun of the time with sequins, feathers and furs adorning the flapper inspired dresses.
As I have mentioned before, presentation is a big thing to me especially on the press day trail, it’s the little touches that can make a collection stick in the mind. Here the showroom was set up as a film set and the look book presented as a contact sheet of film in a photographic envelope. I.LOVE. IT. It just re enforced to me the idea of the collection, using the past methods and it sucked me right in and I probably could have stayed an awful lot longer than I did…
The Bags were displayed as solo artists in the spotlight and behind were prints following the construction process. This is clearly a very important point to the company as it was also seen last season in the magical trunk room at the LV store launch, a set was dedicated the story of the trunk making.