The anonymous designers at MaxMara can toil in obscurity all they want (or rather all the Maramotti family wants), but there’s no mistaking the overall angle. Creating instantly wearable collections that can go from season to season without skipping a beat seems to be the ethos behind this collection. The 2013 season is no different. During the presentation for the Spring 2013 season, the MaxMara collection contained a distinctly safari like bent, not quite African, not quite Indian, just a melange of striped colors, camouflage and prints that range in the realm of animal to floral. The blouses had lightweight hoods and were the length of t-shirts in some instances. The collection was styled with oversized chunky bags and equally open toe chunky clogs with a strapped around the heel.
An elegant but by-the-numbers collection from a designer that has hundreds (if not thousands) of stores worldwide.