How’d JC Penney Get Duro Olowu?

Written By , on October 24, 2012

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We’re featuring Duro Olowu later on this week on the magazine side of Papierdoll, but I received this e-mail today and read it in it’s entirety about twice. The first thing I thought to myself was, self, someone at JC Penney sold their sold to the devil to get Olowu. Anne-Marie our lead photog in London, will attest that this is a coup as his footprint overseas is much larger than his presence here. But that in itself might be the answer, expose Duro’s collection to an American audience via JC Penney, a trojan horse diffusion line of sorts.

Here’s an excerpt from the release:

The exclusive collection, Duro Olowu for jcp, features apparel and accessories for women, as well as home goods, including dinnerware, stationery and décor items. Ranging in price from $10 to $100, Duro Olowu for jcp will be available this spring from March through May 2013 at most jcpenney stores and

“I am proud to partner with jcpenney to create and launch this new seasonal collection,” said designer Duro Olowu. “Working with jcpenney has allowed me to merge my vision of style and quality with their affordability, resulting in a line that is stylish, beautifully made and accessible. It has been an exciting experience to bring this fashion and home collection to life.

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