I’ll cut to the chase and answer the post’s question. Yes.
But that comes with a caveat. The caveat is that Apple isn’t really placing the value on the watch, you are. If no one goes and buys it, it will be landfill material.
But that’s not the case.
We value the watch because it is a beautiful piece of craftsmanship. There are others out there that are personally worth more, Patek, Concorde, Rolex, Audemars, IWC and countless immediately come to mind. Those are specifically and intentionally without digital components. The Apple watch tries to meld both the digital and the aesthetic all into one. Will it work? Nearly every celebrity via their stylist has already put in an order. It was a success before Tim Cook got on stage.
So is it worth $10,000? Sure. They could have price it at $20,000. But $10,000 is just enough to make you work hard to want to get it and if not, there’s always the $349 one (but that’s not really the one you want, is it?).