Element Eden

While we’re on the subject of new eclectic discoveries we stumbled onto yet another love in Element. Found at ElementEden.com, their whole mantra is Live, Learn, Grow. The jury is out on whether they are truly sustainable but from the looks of their fabric and their socially aware mantra it seems that Element does two [...]

Understanding BAPE

For those trying to figure out what’s up with the slowly losing counter-culture force that is A Bathing Ape, they just opened up a store in Los Angeles. The question is why is the store so popular with everyone who hates the technical term “trend”? What happens if all of a sudden, the exclusivity of [...]