Philly’s Fashion’s Night Out at the King of Prussia Mall; Photography by Jason Wu CREATE Metal Collection
Written By Andrea Kiliany Thatcher, on September 11, 2010
One of the closing looks at the fashion show spanning 35 mall retailers.
If you live in the Philadelphia region, the King of Prussia Mall is always an exciting excursion. People come from hours away for the designer shops, high-end department stores and boutiques that you really can’t find anywhere else in the NJ, DE and PA tri-state area. The City of Philadelphia has fabulous shopping, but if you don’t live there, KoP (as the natives call it) is infinitely more convenient. I just learned it’s even the East Coast’s largest shopping complex.
So it’s unsurprising that Philadelphia’s Fashion’s Night Out festivities were held at this luxury shopping mecca. The list of events was pretty impressive: lots of contests to win handbags at Michael Kors, gift cards at Arden B., fancy headphones at Diesel; makeovers at Bloomingdale’s, Betsey Johnson and Neiman Marcus; free cupcakes, nibbles and champagne and DJs everywhere under the sun.
Unfortunately, the mall wasn’t open any later than usual and by the time the fashion show was over (more on that later) most retailers were out of refreshments and clearly over the rest of the activities. This kind of made it feel like those who came for the event and watched the fashion show, or anyone coming from work, missed the party.
The runway outside Bloomingdale’s leading up to the concentric circles of the main show.
Though, the fashion show was a party in and of itself. It was actually set up a bit like Fashion’s Night Out: The Show in New York, with a center circle and a wider circle around it. It was a good set up to give as many people seats and a good view as possible. I’ve been to my share of “local” fashion shows and this was a really nice production. There were misleading gift bags on VIP chairs that didn’t actually contain any gifts other than a mall map and some catalogs/coupons. You’d think a trip around any department store cosmetics department would have yielded a few samples to give out. But otherwise I’d say the set and presentation were on point.
The models were better than most regional models, though there was “smiley girl,” “bouncy girl” and “dancy girl” to keep things interesting. I really liked the hair – a sort of Bridgette Bardot bouffant and ponytail – though the makeup seemed a little overdone on some of the girls. For the most part the looks were well styled, the finer stores like Nordstrom, Neiman Marcus, Bloomingdale’s and Tory Burch standing out in this regard. From some of the more mid-priced lines, outfits could look a little catalog. While models carried placards stating which store their outfit came from, it would have been nice to have a program listing the designer of each item. For instance, what brands of clothing was a model with a “Macy’s” placard wearing? Macy’s carries a lot of brands. And when a model is carrying a “Tiffany’s” placard is wearing more than just jewelry, who designed her clothes?
Some trends that emerged from the show were animal prints, lots of fun patterned hosiery and fur. Any shopper could surely find some items she’d love to add to her fall wardrobe – or his! There were two male models included as well. It was a fun night out, though I wish I’d gotten the memo to show up earlier.
Also of note: the Jason Wu camera I used to capture all the action. Of course, being a fashion camera, it’s very cute – mine is bright green and I get lots of compliments on it. It has very simple functions and settings, but I’ve been using it for everything from industry events to taking snaps of my newborn and haven’t taken a bad picture yet. My favorite feature is that it’s slim and fits in a clutch. I hate dragging my professional camera to evening events where I’d like to carry a smaller purse, and this allows me to do that. For more info and where to buy click here.