7 For All Mankind have reached a big birthday. 10 years on and still growing incredibly quickly covering most major cities in Europe, not to mention its native US. To celebrate the launch of two new London stores, they threw a fabulous party in the eastend. The cocktails were all named after the styles of jeans and the nibbles had an all American theme. Mini beef burgers and chips washed down with a Bootcut (or 3) were our favourites.
photographer: Dave Benett
Suspended in a line were giant perspex frames holding the 10th anniversary collection. Each of the 10 designs are a new reworked version of the original archive style. I loved the way they were displayed (actually I wanted to have one in my house, but soon realised that I need to have space to hang it. Plan foiled)
After inspecting the displays and making a mental note of which I wanted on my Christmas list, we moved downstairs. After the DJ’s we watched a set from MNDR. Home grown electro hip hop/disco from New York. It was her last gig in London and she certainly got the crowd up on their feet and moving. Perhaps a bit too much as we nearly had a calamity with a candle and a large overly hair sprayed do – not mine I might add.
I had to reluctantly leave as I was up shooting very early the next day but was assured from sources that the night was a banger, a compliment from the inner circle. I may have to rename the phrase – Bootcut banger.
Emily Jerman lives in London and is a freelance stylist/writer. Visit www.emilyjerman.com for more information